Actually as a Sales Professional in Rusty Eck Ford
Dealership in Kansas and for a having several years of experience in sales in
this company, I can say that there are numbers of articles about building sales
trust tip focused on how you can develop greater level of trust with potential
customer during the sales process. According to several researches and surveys
published and documented, the level of prospect trust in the person selling
your services and/or products is the number one factor in making a decision to purchase.
I have read an article written by Rob Reed which entitled “
Thirteen Tips To Selling More Successfully as a Trusted Professional” which I would
like to share with you or to other Sales Professionals. I will mentioned the
thirteen tips and give a very brief descriptions on my point of view. As Rod
Reed said “ Do you want to sell more successfully using an honorable and straightforward
approached?
1.
Attitude
can be everything. – it is very significant to remember that your attitudes
drives all actions and this actions are apparent by buyers as trust-building.
2.
Truly believe in the products or services and company
for which you are sell – if you don’t believe in the products and services will
do good to your buyer, then you will be constantly in struggle with yourself
during the sales process.
3.
Intimately know the product or services and environment
in which you sell. – know much more of your product or services, as well as
competitor’s products and services.
4.
Live
within your means – prospect don’t like to fell like you are desperate for
business and have to earn more coz you need money.
5.
Focus on helping the prospect rather than making
a sales – focus on the prospect need first and foremost.
6.
View yourself as an advisor - a different mindset that may be foreign to a
lot of salespeople. Adopt the mindset that you're an advisor with the primary
goal of identifying and fulfilling your potential customers needs then your attitudes and actions will be perceived
very differently.
7.
Focus on the long term
8.
Some business are not worth pursuing - be
realistic about each sales opportunity, you're not going to win every sale, so
why work under the assumption that you will?
9.
Tell the prospect if you product or services
will not met their needs
10.
Ask Questions, Listen and Take Notes – taking notes
will believe your clients.
11.
Follow the 80/20 rules – 20 % you are the one
talking and 80% talking will be done by the customer.
12.
Be direct
– answer questions of the prospect directly.
13.
No “closing” - No buyer likes to feel they are
being manipulated or "closed." Make a recommendation, preferably with
several options for the prospect to consider.
I can say trust is really important factors too in us Sales
Professionals…
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